Please answer 2020 | get the new attitude of the wall covering industry
2020-10-15 09:53:51
〓The development trend of the wall covering industry in 2020〓
In the blink of an eye, 2020 has come to the fourth quarter. In the past six months, it has been difficult for the wall covering industry due to the impact of the market environment.
Now all walks of life are in a critical period of recovery, and the wall covering industry is facing unprecedented challenges. In this seemingly serious industry situation, there is often a lot of market vitality that is ready to go.
【01 Losses and gains from skyrocketing raw material prices】
In 2020, masks have become an essential item for every family, and for manufacturers, non-woven fabrics are undoubtedly the most popular fabrics in 2020.
Due to the global spread of the new crown epidemic, medical-grade non-woven fabrics, raw materials for masks, have become an important resource for disease prevention and control. Domestic non-woven manufacturers have transformed to produce medical products, which directly led to the shortage of non-woven wallcovering substrates.
With such a shortage of non-woven fabrics, major brands have issued price increase notices and delayed delivery announcements. In general, the rise in the price of non-woven fabrics is a fuse, triggering a surge in the price of wall coverings. Although some raw material costs have risen and profits have been damaged, Weize will still maintain high quality and give customers a sufficient sense of security.
According to industry insiders, China's wall covering industry has also reached a new turning point in its development.
★Influenced in the industry
Indirectly raising the entry threshold of the industry, and to a certain extent, the inferior wall covering products that hit the market by low prices will be shuffled out, and the industry will be a benign competitive development environment and a fair track;
★Influenced for the customers
Consumers have begun to pay attention to product quality and the brand itself, which also makes more wall covering companies pay more attention to product quality, brand services, and the importance of building consumer brands.
Under the dual pressure of price hikes and the epidemic
and the adjustment period facing the industry
For the wall covering industry with low frequency, high consumption and difficult to find customer
Market-oriented, consumer demand as the entry point
Taking traffic as the core and driven by the core competitiveness of enterprises
These elements will become the elements that drive the development of the industry
【02 Weize continues to produce good products】
★The environmental performance of the product will rise to the strategic level
Environmental friendly always been the main focus of the home furnishing industry, and now the requirements for environmental friendly are not only aimed at consumers, but more importantly at the level of self-survival of enterprises. In this regard, the national environmental friendly policy has fully explained this. At the same time, downstream customers of home building materials will force the entire industry to fully improve the environmental friendly requirements.
Weize wall covering has been focusing on the industry for 17 years. From the beginning of its establishment, it always adhered to quality production. It takes "advocating green products and perfecting human life" as its brand concept. The products are environmentally friendly water-based materials that meet the environmental friendly inspection standards of the National Building Materials Testing Center requirements, and truly put the concept of environmental friendly into practice.
★ The service-oriented model will further develop
"Service, service, service" is the most important key for business in the wall covering industry. Although it is valued by many enterprises, it does not generate fundamental value. Under the market demand in the future, which company occupies the commanding heights of services will be able to occupy the commanding heights of the market.
Weize wall covering, from design services, process services, installation services, technical services and other multi-dimensional services to perfection, attentive and thoughtful, has established a brand reputation in the industry, and make partners feel at ease.
【03 Transformation to digital online brand】
Under the dual pressure of rising prices and the epidemic, as well as the adjustment period faced by the industry, for the wall covering industry with low frequency, high consumption, and difficulty in acquiring customers, the current stage is also to transform the brand into digital online and lead to a wider world. At the best time of the gate, some wall covering manufacturers have seized the opportunity to come up with various countermeasures.
In recent years, the traffic brought by live broadcast software and the strong ability to carry goods have made all walks of life eager to try. Many wall covering manufacturers have also seized the opportunity to actively publicize and plan live broadcasts and actively promote the brand of wall coverings. Introduce and explain new products through live webcasting, so that dealers can better understand the production and operation activities of the company and understand new products, thus realizing online new product investment.
In addition, there are also many manufacturers who divert consumers to offline through single product to form traffic conversion. At the same time, they guide consumers to form joint orders or repurchase, and increase the value of customer orders, which brings sales increment to the merchants and obtains better effect.
Continue to build a consumer-centric digital operation system, enhance brand digital assets and drive brand growth, and try to innovate new products and new consumption scenarios to meet changing consumer demands and gain new customer growth. The wall covering industry can get out of the predicament and win its own spring.
【04 Weize core team is stable】
The scale of the wall covering industry determines its relatively narrow talent entry to a certain extent, and the loss of talent always a problem trapped for enterprises. The outbreak of the epidemic has increased the gap of this loss.
From the perspective of the long-term development of an enterprise, there must be a core team as support. If an enterprise has too serious brain drain, it cannot form its core competitiveness, and it cannot compete with other enterprises, and the final outcome can be imagined. .
Weize has a stable core team of wall coverings. We have gathered outstanding craft experts in domestic and abroad, built an elite R&D team, established a perfect management system, impress customers with quality, and win the market with innovation.
Every crisis actually brings new industry opportunities.
For the wall covering industry, we should actively explore new markets, jump out of the shackles of naked price competition, and consider how to improve our core competitiveness in terms of thinking innovation, technological innovation, and business model from the perspective of the brand,Invincible in the torrent.
In the face of crisis, there is no way out. Only by being down-to-earth, working hard, and moving forward bravely we can get out of the predicament.
In the midst of the industry crisis, Weize still maintains the vitality of the enterprise, and faces difficulties; the company is united, adheres to quality production, advocates green products, controls the production process of wall coverings, and continues to provide customers with high-quality wall covering products .
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